Welcome

My name is Raymond E Potter Jr
A Creative Design & Marketing Specialist with nearly 20 years of crafting bold brands and immersive digital experiences. I blend eye-catching design, smart strategy, and modern Frontend Development to bring ideas to life, Creating Websites and Campaigns that connect, engage, and deliver results. Let’s build something amazing together!
About me

Branding

Identity That Hits Hard

A good logo turns heads. A strong brand turns strangers into superfans. I build visual identities that speak loud, scale clean, and stick in people’s heads. Whether it’s a full system or just a reset, I make sure your brand shows up right everywhere.

Brands

UI/UX Design

Fast Code Clean Flow

I don’t just code, I create Experiences. With clean HTML5, CSS3, Various JavaScript Libraries, and PHP in my toolbox, I build interfaces that look sharp and run smoothly. No drag. No bloat. Just a rock-solid frontend that plays nice with everything behind the scenes.

Code

Web Design

Design That Drives Action

Websites should feel as good as they look. I design responsive modern conversion ready layouts that are easy to navigate and impossible to ignore. It’s all about balance — bold visuals smart structure and smooth user flow.

Designs

Marketing

Strategy That Converts Fast

Great design is only half the game. I build full funnel digital strategies that attract, engage, and convert without the hype. SEO, social, email, content, and automation—I stitch it all together with one goal in mind: growth you can actually measure.

Strategy

Portoflio

Branding, UI/UX, Web Design, & Graphic Design

Welcome to my portfolio, a showcase of design-driven solutions at the intersection of creativity, strategy, and user experience.

With a strong foundation in UI/UX design, website development, graphic design, and branding, I craft digital experiences that are both visually compelling and functionally seamless. My work spans from building intuitive e-commerce platforms to developing full-scale brand identities and executing result-driven marketing campaigns.

Each project reflects a deep understanding of user behavior, aesthetics, and business goals — whether it’s optimizing conversion for an online store, designing a responsive website, or creating a cohesive brand system.

I invite you to explore the projects below and see how thoughtful design can elevate a brand and drive growth.

View Work
Ben Levine

Ben Levine

Vice President at Bullhorn, St Louis, Missouri

“Ray is a really talented individual in web design. When he narrows in on an assignment, he has the great ability to deliver exceptional designs. His ability to bridge the gap between creative designers and code developers is one of his strengths that allows him to deliver functional design elements that both look great and function at a high level.”

Maru Diaz

Maru Diaz

Owner at Metro Manila, National Capital Region, Philippines

“Ray is a great person to work with! Despite the challenge of distance, as we were BPO partners to Ray and his team, we were still able to work collaboratively very well. We were able to meet all our deadlines while putting out quality work for our Beloved Bear Company. In addition, one only needs to look at Ray’s work to see his dedication, commitment to detail, and overall vision. Whenever I have new graphic artists and developers in the team, I always have them go to Ray’s portfolio site to pick up a few new things they can learn from him.”

Brad Atkinson

Brad Atkinson

Software Engineer at Trizetto Provider Solutions, St Louis, MO

“Raymond did a fantastic job at BABW. There is no doubt he has skills and commitment to getting the job done and done well. Raymond is a smart guy that can contribute in a variety of ways. I enjoyed working with him also. I recommend him for a variety of positions related to graphic design, web design, web front end.”

Edward Lee

Edward Lee

Software Manager at Saritasa, Irvine, CA

“I have known Raymond for six years, where three years of that time he reported directly to myself, Edward Lee, Senior IT & Operations Manager of ACS Advanced Computer Systems, Saint Louis, MO and Houston, TX. During his time with ACS he accomplished nothing short of greatness. His work reflects just how talented he really is. Raymond you definitely have my vote! I would also like to point out that Raymond has a very unique combination of skill-sets. During his time with ACS, going from a Website Designer to a Creative Director in such a very short time is a testament to his strengths and abilities. He posses a true talent for Front-End Web Development and Graphic Design. His leadership skills are way beyond what would be expected of someone in his field. I have never known him to miss a deadline, even when given tasks that were almost thought to be impossible. His dedication and hard work are unmatched by anyone that I have had the privilege of working with in my career. I personally have learned much from Raymond in terms of leadership and believe him to be an excellent educator within his field as well. Anyone looking to hire Raymond may feel confident in knowing that he is the right person for the job!”.

Mike Smick

Mike Smick

Product Designer & UX Lead at Indie Freelancer, St Louis, MO

“Ray has mastered a very wide array of tools and is a fantastic designer. The fact is he doesn’t need me to recommend him, his attention to detail speaks for itself. Once setting his mind to your project, he will conquer any of the development challenges or bugs that stand in his way.

Outside of web design and development, Ray is also an expert at PC hardware, which is a plus in an environment where he can consult an SMB.”

Chris Roberts

Chris Roberts

Principal Software Engineer at Microsoft, Seattle, WA

“Ray provided valuable services to the development team on the projects we worked together on. In addition to having the foresight to design at a level of detail that was appropriate for meeting challenging timelines, he was also helpful in providing usability suggestions to the team.

Ray has excellent written communication skills, which serves a valuable role in any industry, and shines in collaborative environments.”